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Does this Apple Ad for iPad Make you Angry?

I don’t think I’ve ever seen an advertisement that makes me angry and want to launch into a profane tirade against the responsible party. But this Apple ad does. Wow.

TLDR: a huge hydraulic press crushes all sorts of cool stuff that this world will never again create.

They say that getting attention is the #1 requirement of persuasion. Definitely the case here, and it makes me want to tell Apple to go **** itself*. The music adds a whole 'nother level of offensiveness.

An ad that speaks perfectly to the chaos and loss of meaning of our times, in the most depressing way possible: the intentional and methodical wanton destruction of cherished things. A metaphor for the societal destruction and collapse which every day seems worse.

I don’t think “want iPad” here, it’s not even in my head at the end. Instead, I think get me the hell away from these people and whatever vile message they are selling. I don’t want their slime and stink anywhere near me.

Apple has always sold creation and creativity. This ad is about destruction. It’s not off-message, it’s anti-message, anti-life. OMG.

Firing offense IMO—reading the room that badly is bad enough, but messaging that we need to erase good things for some electronic piece of crap that will be in a landfill in a few years... that is seriously messed up. It’s just one more confirmation of Apple running on inertia. It has been without vision since Steve Jobs.

UPDATE: the best Apple can do is to to apologize for “missing the mark”. You “miss the mark” when aiming for something. Are they saying the ad is deficient in not being more destructive and more hateful and more nihilistic? Any corporate board not consisting of ass-lickers should fire Tim Cook’s sorry ass ASAP. The ad is darkly morbid, “soul crushing” as people are saying.

Apple Sees Growing Backlash Against Ad Depicting Crushed Creative Tools

...Apple’s new iPad Pro ad is a rare fail from a normally flawless advertiser,” Peter Intermaggio, a former marketing and advertising executive for companies including Comcast, wrote on LinkedIn. For a brand that “elevates creators, this is an ad that celebrates destruction. It is heavy handed and nihilistic.” ...

...“The destruction of the human experience. Courtesy of Silicon Valley,” actor Hugh Grant posted on X


“Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.” — Tim Cook
“Meet the new iPad Pro: the thinnest product we’ve ever created, the most advanced display we’ve ever produced, with the incredible power of the M4 chip. Just imagine all the things it’ll be used to create.” — Tim Cook
2024-05-12 Robot Read News

Phishing? EClinicalWorks “Portal login information”

re: phishing
re: Computer Security: 7 Rules to Keep Hackers at Bay

Never click on links in emails. Unless you are 100% sure. Which is arguably never the case.

This one almost got me—I somehow assumed it might be from my independent doctor, a very wrong assumption as it turns out: “absolutely not”.

What passed the plausibility check is that they used my name along with my semi-private email. And I’ve seen things of this style before. The grammar and spelling are correct, which is often not the case with scammers. But nowhere in there is there any reference to the actual relationship, which is why I checked.

EClinicalWorks is a legitimate outfit using AI in the medical field, which a web search shows. But that doesn’t make the email legitimate.

It has most of the hallmarks of a scam eg no personal details other than publicly-known things (first name and email). No expectation of receiving it. “no-reply” return address. General claims of benfits that will accrue. An unrecognizable domain of "mycw99.ecwcloud .com" = WTF.

And... I would bet that quite a few people would click on through.

The headers suggest that this is from Amazon. I don’t know if it is or not since it is “” whatever that is. This is seriously poor judgment by Amazon, if that’s who it’s from.

Return-Path: <> Received: from ( by

your health care”: where?!
our office”: whose office?
our practice”: which practice?

It takes a seriously incompetent person to send out a mail like this. Or a skilled scammer.

“your health care” — by whom?; Phishing?
“your health care” — by whom?

One Program I Can’t do Without: SpamSieve for Email Filtering

For better or worse, I use Apple Mail for my email. But Apple’s junk mail filter is rife with problems and lets all sorts of yuck through.

Enter Michael Tsai’s SpamSieve, which I’ve used for over a decade. Even without any training, it is excellent. And with a little training (super easy), it’s highly effective at passing through the good stuff and blocking the unwanted stuff, which I can quickly skim just in case.

SpamSieve is indispensible to my day. Without it, I’d be dealing with dozens of spams a day.

How to Setup a High Performance Storage Workflow for Photography and Video

re: OWC articles by Lloyd

Storage options today rock.

View all refurbished and used Macs at OWC...

Click title to read more.

How to Setup a High Performance Storage Workflow for Photography and Video


As a medium format photographer or even “only” 35mm, you might face storage challenges similar to mine. The size of my image library keeps growing. Single-shot RAW file captures with my 100MP Fujifilm GFX100 II are up to 130MB each with a single focus stacked image requiring from 3 to 30 frames. A single composition might require 0.5 to 4GB of captures, plus the finished stacked image. Or large volume for other reasons, which lands you in the same place.

How to Setup a High Performance Storage Workflow for Photography and Video

Worst Security Practices: Forced Password Changes

re: How Corporate Security Sloppiness Threatens Your Online Life and How You Can Reduce Your Risk
re: Computer Security: 7 Rules to Keep Hackers at Bay

The industry of professionals dealing with all sorts of things like health care, employee portals, taxes, etc is a clown show of incompetent minds who follow so many “worst practices” that it boggles the mind.

My identity information including SSN has been compromised twice in the past 5 months by these clowns. The problem is on the corporate end; never in my life has a password I chose ever been compromised by me. It’s always caused by professional idiots due to Worst Practices in security. It stems from there being nil risk to the management—why bother spending money to fix something that won’t affect the next stock grant?

Meanwhile, we are bombarded with FCC-mandated “Cookies” garbage dialogs that do nothing to increase online security. Billions of useless clicks. That’s all your government can do for you—harrass you on every web site.

The security theater at ADP

Just today, the clowns at ADP and their annual enrollment system required me to change my long and complex and superb password. Every year.

Naturally, I did the only practical thing, something I bet that most everyone would do: I changed a single character. What else? I don’t have the time or patience to think up some new complex password, and do it every year for a dozen sites designed by another group of corporate morons.

I may have to switch to a system of long gibberish passwords that I could never memorize or type correctly, relying on a password manager for everything, and thus risking everything. The law of unintended consequences comes to bear.

Forced reset. 8 characters and that’s it?

Password worst practices: forced password reset

Why it stinks

If a password has been compromised, the game is over.

But if it has not been compromised, a password has not aged like stale milk; it is just as good as it always was and arguably better, having never been compromised. This is a stupid game, as stupid as it gets. The game is about their own incompetence, and in following stupid rules, not about your security—security theater.

The net result of forced password changes is to reduce password quality. This stems directly from basic human psychology:

  • Having taken the time to create and memorize a good password, you must now do it all over again. You won’t try as hard the next time because you know your effort is wasted.
  • You will write it down because beimng forced to think up and memorize passwords is hard enough, but being forced to redo it every year for many sites is a nightmare.
  • You are much more likely to re-use the same PW many different places because of the hassle.

The whole thing stinks. The only possible rationale I can see for requiring a password change is the incompetence of the web site with its own security. But think about that—changing your password won’t change their shitty security one bit.

Anon writes:

Oy veh,

You got off easy with only one mandatory password change per website per year. The electronic medical records software at my office is a total POS. Passwords have to be changed every quarter. Only there are I think two other passwords I have to enter to wade through all the levels of servers, etc. just to get to the EMR application. And of course, those have to be updated every three months also. I tried a password manager for these once, but I have multiple workstations, one in each exam room at work, and they won’t let me install a password manager on them, so what’s the option? The simplest password I can remember and also get away with. I just rotate them once a quarter by incrementing the trailing digit by 1. The system says I cannot reuse passwords, but it only looks back to the last three, so I’m safe. Bad security, but frankly, I don’t give a füç%. Corporate has already been hacked for ransomeware and had no effective backups, so if they don’t give a shit, why should I?

MPG: more persuasive than my points above, methinks.

TESTED: 4TB OWC Envoy Pro Elektron USB-C SSD

MPG reviewed the 1T B OWC Envoy Pro Elektron USB-C SSD back in late 2020. All the positive attributes have carried forward into 2024, where it now is available in up to 4TB capacity.

TESTED: OWC Envoy Pro Elektron USB-C SSD, 4TB

Fantastic performance in a tiny package!

Sustained transfer speed of 4TB OWC Envoy Pro Elektron SSD, across entire capacity

Keep It Simple! Don’t Trust Your Photo Library’s Organization to Cloud and Editing Apps

re: OWC articles by Lloyd

Don’t let a digital mess build up.

View all refurbished and used Macs at OWC...

Click title to read more.

Keep It Simple! Don’t Trust Your Photo Library’s Organization to Cloud and Editing Apps


A cousin-corollary to  follow-the-money is “pay me now, or pay me more later.” Whether it’s a home garage mess, or a mess of digital files.

One of my semi-professional photographer readers/subscribers is facing a daunting organizational task:

For the last 6 hours my Adobe Bridge has stopped being consistent with adding ratings or keywords. I have reinstalled Bridge. Entered all the keywords in again. And anything else I can think of.

I tried working in Lightroom Classic, but that program is so poor, considering what they charge and how long they have to work on it. I abandoned Lightroom and Photo Mechanic, and FastRawViewer….and anything else I have around.

I am at a standstill. With still thousands of TIF images to sort through and label. It helps a lot to break that file [folder] into pieces, which I was aware of, but didn’t want to do it if anything else worked.

And now Adobe Bridge stopped working and I tried everything I can think of. I was hoping I could march through all these many stacked TIFs, get the past organize and jump more into Hasselblad X2D work, but now not sure what to do.


Keep It Simple! Don’t Trust Your Photo Library’s Organization to Cloud and Editing Apps

Regarding my comment about privacy: “Or have your privacy violated by new technology without your knowledge or consent—hardly unheard of”, Mark E writes:

Like you said, keep it simple and keep it under your control.

Cloud companies may lease your images for AI learning; what can you do about it?

MPG: there you go—it’s just one of many potential downsides.

Apple Plans to Overhaul Entire Mac Line With AI-Focused M4 Chips

re: AI

So far, all generative AI can do is lie, defame, and make stuff up. It’s not an error, it’s by design. Just ask Google. Anything AI excretes, wether textual or image or video has to be assumed to be false. What good is that?

Apple Plans to Overhaul Entire Mac Line With AI-Focused M4 Chips

Yuck. I want a Mac that gets my work done faster and more efficiently. Now silicon chip area will be wasted on crap I don’t need or want, like the useless neural engine already there.

Why would I want AI in my Mac? A personal AI perhaps? I have zero need for that—see the first paragraph above.

I can’t think of any workflow task that AI could help me with, unless you include Adobe Camera Raw AI Denoise—but that’s just a name, a niche application having nothing to do with.

When Apple can’t get the basic stuff right or even fix the most rudimentary everyday bugs that continue to impede my workflow, a non-human “intelligence” will somehow aid me? Maybe Apple could start by using AI to eliminate the thousands of bugs they produce with each new macOS release?

BTW, there is little sign of human intelligence, so how do we achieve the I in AI?

Were AI honest and accurate and true, then we’d have to make it illegal to avoid civilizational collapse. But AI is trained via GIGO, and warped and distorted with biases when the GIGO does not suffice to toe the line.

It seems inevitable that AI will become the most abusive and invasive tool yet invented to monitor and control populations. The end of all liberty, everywhere, happening steadily then all at once. Which far too many people will cheer, until they come for them.

Update: the risk is real, but I don’t need to be Elon Musk to see that.

Super-powerful AI programmed in this way has severe civilization-level riskElon Musk.


re: SSD

Even smaller than the diminutive OWC Envoy Pro Elektron? I like that! Looks like a drive of choice for on-the-go stuff.

About $280 for 2TB or about $150 for 1TB



Ultra-portable USB-C NVMe SSD with a perfect blend of performance, reliability, and affordability

Inspired by the extreme performance of the Envoy FX and the ultra portability of the Envoy Pro Elektron, we tasked our engineers with making a drive that combines the best of those products into one package. They did just that with the new Envoy SSD, a stunning rethinking of design that provides a portable best-in-class experience in an even smaller package than the Elektron.

Available in 1TB and 2TB capacities, Envoy SSD boasts an aircraft-grade aluminum housing in a palm-sized form factor, enabling it to fit in a pocket and go anywhere while surviving real-world abuses. The included USB-C cable ensures that Envoy is ready to use with computers, cameras, and smartphones.

And the Envoy’s high-speed capability means that storing, transferring, editing, and backing up files goes quickly. Envoy provides max speeds in excess of 1000MB/s and prevents thermal throttling to provide sustained speeds of no less than the full 1000MB/s it is capable of.

  • Performance for All: Over 1000MB/s speed to handle everything from pro projects to personal data backups1
  • Universally Compatible: Use with past, present, and future USB-C Macs, iPads, PCs, docks, and mobile devices
  • Ultra-Portable: Palm-sized and bus-powered for convenient use anywhere
  • Rugged and Fast: Aircraft-grade aluminum protects SSD while ensuring reliable performance
  • Informative: LED for at glance confirmation of power and activity status2
  • Complete: Included USB-C cable plugs into millions of USB-C devices anywhere
  • 3 Year OWC Limited Warranty

The all-new Envoy SSD is now available for pre-order and will ship in May from for $149.99 at 1TB and $279.99 at 2TB.


NEW! OWC Envoy Pro Elektron

re: SSD

I have one of these in 2TB capacity for 3-4 years now. Works like a champ all these years.

Great to have the same tiny form factor in 4TB capacity.

About $580 for 4TB or about $300 for 2TB or about $190 for 1TB

OWC Envoy Pro Mini SSD

The fastest, toughest mini-sized USB-C bus-powered SSD in the universe.

  • Super-fast for all: save, backup, and edit personal and work files with up to 1011MB/s real-world performance1
  • Universally compatible: Plug and play with Thunderbolt and USB Macs or PCs as well as devices like the iPad Pro and Chromebooks
  • Built like a tank: Crushproof, dustproof and waterproof IP67 rated2
  • Tiny: pocket-sized to go anywhere easily
  • Bootable: launch apps and start working in seconds (Mac only)
  • Informative: LED for at glance confirmation of power and activity status3
  • Cool: heat dissipating aircraft-grade aluminum housing for silent, throttle-free performance
  • Innergize™ Enabled: custom OWC software for complete health, performance, and field upgrade management
  • 3 Year OWC Limited Warranty
OWC Envoy Pro Elektron

NEW! OWC Envoy Pro Mini Thumb Drive SSD

re: SSD

OWC Envoy Pro Mini SSD

Capacity of up to 2000000MB (2TB sure beats the 5 MB huge and heavy hard drive my dorm roommate had in his primitive PC back in 1984!

About $170 for 1TB or about $270 for 2TB or about $99.99 for 1TB

OWC Envoy Pro Mini: Full-Sized SSD Performance That Fits in Your Pocket

  • Universally compatible: plug and play with USB or Thunderbolt (USB-C) ports on Macs, PCs, iPads, Chromebooks, Android tablets, and Surface devices
  • Versatile: perfect for audio, photography, graphics, gaming, and general data storage/backup uses
  • Protective: Apple Time Machine and Windows File History ready
  • Game on: ideal for game storage with PlayStation and Xbox consoles
  • Entertainment center: watch videos, listen to music, and view pictures through your Smart TV
  • Bootable: Startup and launch apps in just seconds
  • Slim: keeps adjacent ports available for use
  • Pocket-sized: thumb drive-sized and bus-powered for easy transport and use anywhere
  • Wear and share: safety breakaway neck lanyard keeps drive at fingertip reach while a detachable end offers easy drive sharing between devices and other users
  • Silent: heat-dissipating machined aluminum housing for cool and quiet use
  • 3 Year OWC Limited Warranty


OWC Envoy Pro Mini SSD
OWC Envoy Pro Mini SSD

The Ultimate Mac Buyer’s Guide, Part 6: What GPU Cores Actually Do, and the Value of Upgrading

re: CPU cores
re: OWC articles by Lloyd

Sixth of a series of OWC articles by Lloyd.

View all refurbished and used Macs at OWC...

Click title to read more.

The Ultimate Mac Buyer’s Guide, Part 6: What GPU Cores Actually Do, and the Value of Upgrading


...Generally speaking, GPU cores are oriented to parallel operations—all cores doing the same task, each on its own piece of data until some job is done (in parallel). GPUs are ill-suited to simultaneous unrelated tasks. They do not play well with multiple programs simultaneously, or even different tasks in the same application.

Even a single application like Photoshop will NOT allow you to work interactively while some jobs are being run on the GPU (e.g. Enhance Details)—you are blocked from proceeding until the GPU is free. Doing so would likely cause an application crash. And in general, GPU support has long been a science fair project with all sorts of reliability problems. 

But here in 2024, as APIs have evolved, things are pretty stable on Apple Silicon—much more so than on Intel Macs.


The Ultimate Mac Buyer’s Guide, Part 6: What GPU Cores Actually Do, and the Value of Upgrading
OWC Thunderblade Thunderbolt SSD

Blazing fast, up to 32TB.


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