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Voting With Your Wallet

In this day and age there are the warehouse outfits, and then there are companies that provide support and service, and that design and assemble products here in the USA*. Both serve essential purposes, both are appropriate in proper context, and either can execute well or poorly.

Which and who to choose depends on what you need and the value added and that is a personal decision. But “voting with your wallet” for the vendors you’d like to see around next year and for years to come can and ought to be a conscious effort, thus serving both parties. Whatever the decision on whatever basis matters to you (and only you), it is by making a conscious choice that that the value is realized. This is your Wallet Vote.

* Being American, I naturally say “USA”, but one should read this as a more general statement, and in no case am I suggesting sacrificing quality for product origin or that everything can and should be done natively. But speaking as an American, one might ponder the implications of huge companies like Apple farming out nearly all production overseas, which to me is a negative every time I buy an Apple product, mitigated in part by being designed here in the USA. Some changes are afoot (new Mac Pro), a trend I hope to see take root.

Acting for long term value

It is not easy building a small business over many years with a high growth rate; this can only happen by executing well on many fronts (including support and service), and sticking to a long term vision. And so I congratulate OWC on their efforts and success over the years.


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