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Analysis of the new Mac Pro — Oops Nothing Announced

Which Apple product do media professionals need the most? The Mac Pro.

Which product is least important to Apple? The Mac Pro.

Yesterday, Apple pre-announced the new iMac, but it’s not due out for 6-8 weeks, some time in December. It can’t even be ordered yet.

So if a Mac Pro was due, say, in January, wouldn’t it also have been pre-announced? Apple apparently committed to a Mac Pro for 2013, but the lack of any Mac Pro announcement yesterday was conspicuous in its absence.

The silence doesn’t make me hold my breath for a January arrival, which even so would make it 2.5 years since the last real refresh (the no-op June 2012 “update” does not qualify).

Recent Mac Pro related articles.


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